Established in 2017, 85° is an integration platform and consulting studio specialised in the development of conscious Latin American designers. With a selective curation, 85° aims to position Latin American brands in the fashion, design, and cultural industries by promoting artistic and commercial exchange between Latin America and Europe through special projects and collaborations.
As a fashion and lifestyle omni-channel business in the European market, 85° is supported by its cross-media divisions such as showroom, e-com, brick & mortar, pop-ups, image, and consulting.
The studio offers comprehensive development services to emerging and established designers alike working hand in hand with teams to become their extension through 2 main pillars: REPRESENTATION & CONSULTANCY
The creative twist
Brand collaborations & special projects Being part of our roster of talents seals our commitment to include your brand in a wide range of exciting projects, such as, and not limited to: - Curations for retail experiences and pop-ups. - Decoration projects and hospitality. - Brand & artists collaborations on exhibitions or capsule collections. - Content creation in our journal platform which also improve your SEO.
Creative, identity, & product consulting Looking into your brand’s DNA to identify the key pillars that will make for a strong cohesive identity, story and product development, we dig into: - Image consulting and analysis to identify your brand’s positioning. - Adequacy of branding and product. - Alignment with market expectations.
We accompany you in your branding, identity planning, and art direction, through to lookbook production and overlooking online experience and packaging.
Commercial objectives & distribution
Understanding the positioning and aims of your brand and its growing needs is crucial to work on a suitable distribution strategy. For this reason a clear prior market analysis is necessary. Together, we will agree on: - Sales objectives and development goals. - Establishing the best way to work with retailers and beneficial commercial agreements. - Customised use of data base and pitching to the right stores according to each brand.
Market analysis & positioning
Digging deeper, we analyse the current market and where your brand fits into the respective industry to establish a specific marketing strategy. Some key points we highlight for you: - Analysis of the competition. - What are the trends? - What is the client asking for? - SWOT analysis to understand where the brand sits.