The Story

85° is the mean of degrees of latitude and longitude that covers the Latin American territories.

We want to be the bridge between these 85° of cultures and Europe. So, we created a concept store based in Paris that introduces a curated selection of contemporary design from Latin America that merges craftsmanship and sustainability with a unique modernity of line and redefinition of luxury. As a fashion and design omni-channel business in the European market, 85° is supported by its cross-media divisions such as e-com, pop-up shops and events, showroom, and image consulting. We value working with designers who are conscious of their surroundings, who are dedicated to a timeless vision of luxury, and together, we celebrate the exchange of knowledge they practice with their craftsmen and women, and their studio.

The vision

85° is a statement, a love-brand, a space that offers an exchange of ideas and cultures to people who are thirsty for knowledge. We value quality and design objects made with care, with precision, with dedication to elevate not only the communities they rely on, but also the product and therefore, our customer throughout his experience. People who love design, love discovering new proposals and different ways of expressing ideas through a universal language. Latin American designers thus generate a cultural syncretism in which different ideologies - American and European - are intertwined. 85° is a state of mind in a world where frontiers are being broken down.

The People

Founded by Amaya Ducru and Ines Olaechea - A blend of French, Peruvian and Mexican upbringings, and products of the "third culture kids" generation - at their meeting in Mexico.

Amaya's background in production and creative direction in fashion blends to the marketing and entrepreneurial instinct of Ines. Growing up between Paris and different cultures gave them an acquired unique eye for Latin American design, whilst having a finger on the pulse of European sensibilities and curiosities.

They are passionate about the exchange of know-how between designers and craftsmen to elaborate pieces that open us to a new vision, without borders, on heritage and future, the art of innovation and responsible practices.

The project was born during the summer 2017 with a crazy desire to see grow a new generation of young designers concerned about their surroundings.

The icons

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Local community

Developed with a village, a tribe or a community, where proceeds are reinvested into the neighbouring businesses. This way they empower local communities to achieve a better day to day by preserving their heritage.

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Fair & square

Made under fair pay, safe working conditions, and a juster distribution of gain, these items are committed to building a sustainable future by enabling equitable trade opportunities through skill training, job development and transparency in the production process.

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Handmade

We think highly of the hands that make the products, the hands that extend to one another. These hands carry knowledge and create unique pieces. By promoting slow fashion, these hands take the time to make with precision and care.

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Recycled

We want to see less waste in our oceans and lands, so we encourage communities to feel responsible in the way they consume and treat the materials they use. We love seeing products made from reconditioned materials, giving them a second chance to be part of our lifecycle.

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Noble & Natural

Nature stands head tall, with all its nobility looking straight into our eyes. Cherishing nature’s raw materials, such as fabrics, dyes, woods, stones, we promote an easy-living movement where we reconnect with prime basics, immortal classics and organic offerings.

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Multicultural heritage

We turn towards those who have inherited from indigenous, old-age techniques to learn about the symbols and values of specific traditions. We value the roots these products have been crafted within, preserving the DNA of endangered cultures.

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Exclusive to 85°

Born from the collaboration between 85°, the brand and its artisans, these exclusive pieces represent the syncretism we live by as a way to turn to one another, learn from each other, find our common ground and love our differences. Produced specially for you.

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Pure

Made with low levels of toxins and allergens, these pieces work on maintaining air and water quality while being friendly to your skin and preserving your body from harmful substances, working towards a hypoallergenic lifestyle.

The press

The first concept store and brand incubator based in Paris for Latin American design.
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