The Story
85° is the mean of degrees of latitude and longitude that covers the Latin American territories.
We want to be the bridge between these 85° of cultures and Europe. So, we created a concept store based in Paris that introduces a curated selection of contemporary design from Latin America that merges craftsmanship and sustainability with a unique modernity of line and redefinition of luxury. As a fashion and design omni-channel business in the European market, 85° is supported by its cross-media divisions such as e-com, pop-up shops and events, showroom, and image consulting. We value working with designers who are conscious of their surroundings, who are dedicated to a timeless vision of luxury, and together, we celebrate the exchange of knowledge they practice with their craftsmen and women, and their studio.
The vision
85° is a statement, a love-brand, a space that offers an exchange of ideas and cultures to people who are thirsty for knowledge. We value quality and design objects made with care, with precision, with dedication to elevate not only the communities they rely on, but also the product and therefore, our customer throughout his experience. People who love design, love discovering new proposals and different ways of expressing ideas through a universal language. Latin American designers thus generate a cultural syncretism in which different ideologies - American and European - are intertwined. 85° is a state of mind in a world where frontiers are being broken down.
The People
Founded by Amaya Ducru and Ines Olaechea - A blend of French, Peruvian and Mexican upbringings, and products of the "third culture kids" generation - at their meeting in Mexico.
Amaya's background in production and creative direction in fashion blends to the marketing and entrepreneurial instinct of Ines. Growing up between Paris and different cultures gave them an acquired unique eye for Latin American design, whilst having a finger on the pulse of European sensibilities and curiosities.
They are passionate about the exchange of know-how between designers and craftsmen to elaborate pieces that open us to a new vision, without borders, on heritage and future, the art of innovation and responsible practices.
The project was born during the summer 2017 with a crazy desire to see grow a new generation of young designers concerned about their surroundings.
